Membership Management
BTB Mailflight have significant experience of offering membership management services to a number of Institutes, Associations, Societies, Unions and Clubs, and these contact management and marketing services are essential to all large membership based organisations that want to
communicate effectively with their members.
We can provide an end-to-end membership management solution including; managing your membership database and new subscriptions; producing direct mail campaigns for acquisition and cross selling; managing your membership renewals; fulfilling welcome packs (including personalising membership cards) and even handling your magazine/newsletter mailings.
Response handling and order fulfilment
BTB Mailflight provides a multi-channel solution for handling your marketing campaign responses and orders.
- Receipt of postal, fax, telephone, email and website responses.
- Data capture and database management.
- Fulfilment of welcome packs, brochures and membership cards.
- Mail order fulfilment (literature and products).
- Comprehensive management reporting.
Database development, hosting and management
BTB Mailflight can provide you with a full range of database management services including:
- Database development, hosting and management
- Data capture
- Data cleansing and suppressions
- Mailing list preparation
- Database analysis and reporting
Magazine/ journal/ newsletter mailings
Do you publish magazines, journal or newsletters? Many membership based organisations
do, and magazine/periodical mailings are a core service provided by BTB Mailflight. In fact we are one of the UK's leading international magazine/periodical polywrapping and mailing specialists.
Direct mail production
BTB Mailflight offers a comprehensive range of direct mail services. We can handle high volume mass mailings, and smaller more complicated campaigns involving variable inserts and complex personalisation.
- Materials procurement & print management
- Data processing
- Laser printing – sheet fed and continuous reels
- Inkjet personalisation – NEW inkjet printers
- Finishing
- Polythene wrapping
- Polybagging
- Envelope enclosing
- Specialist hand finishing
o Label fixing
o Hand inserting
o Boxing/packaging
o Hand matching
o Collating
o Banding
- UK mailings (Mailsort/Presstream)
- International mailings
- Courier & freight
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NUS Associate Membership Card
BTB Mailflight won a competitive tender in 2004 to manage, produce and deliver the NUS Associate Card. This activity includes:
- Contact management programme with schools held on the database.
- Data collection, management and distribution.
- Production of deliverables (including application forms, marketing materials, cards and booklets).
- Processing application forms received by students including the processing of cheque and card payments.
- Storage and distribution of membership cards.
- Contact centre to provide customer service support.
Butlins Premier Club
Included in the scope of the work we handle for Butlins are the following:
Providing fulfilment services for all Butlins brochure requests and Premier Club communications including telephone, SMS, interactive TV, website and coupon/postcard requests plus Premier Club invitation mailings, Welcome Packs and upgrade communications.
This includes Receipt of brochure request data and Premier Club data electronically Data capture of postcard and coupon information. Laser printing personalised letters to accompany brochures and Premier Club Welcome packs; Premier Club upgrade letters and Premier Club invitations.
Despatch including a number of different formats and outers e.g. polybags, folded items, non-standard pack sizes etc. Some ad hoc mailings are also undertaken.
Providing a system for management of all the request data and providing comprehensive reports and data back to Butlins regarding the brochures requested.
Providing a stock management facility including storage, stock auditing and reporting and secure storage.
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