Magazine Subscription Management
Also on this page: Magazine polywrapping, and mailing solutions
Introducing our subscription management solution
BTB Mailflight's subscription management solution is different. Not only can we offer all of the contact management and database marketing services you would expect, but we also have a 43,000 sq ft mail fulfilment division, and our own international mailing services.
So as well as helping you build ultimate value from your relationships with your subscribers we can ensure they get their magazines on time, in good order, and at low cost. And you only have to manage one supplier!
You can find out more about our polywrapping and fulfilment services here, and about our international magazine mailing distribution services here. This page describes our contact centre and subscription database management and marketing services.
63,000 sq ft contact centre and fulfilment operation
Customer service: phone, fax, email, web, postal correspondence.
Order processing: data capture, payment processing, banking etc.
Pick & pack: subscriptions, back issues, gifts, products, exhibition material etc.
Fulfil order acknowledgements and invoices.
Develop bespoke CRM IT systems.
Database management and marketing
Management of subscription renewal communication.
Acquisition campaigns and cross-selling campaigns.
Lettershop, direct mail, email, & telemarketing.
Data profiling and campaign analysis
Ongoing measurement of campaign results & data analysis to maximise ROI.
Online reporting system, access to vital information whenever you need it.
Provision of reports required for auditing purposes.
Web services
Development of subscriber account management web pages.
Email campaign management: renewals, acknowledgements, acquisitions etc.
Online access to the database so you can run your own data selections, view reports, add data, extract data, and process orders.
Direct mail fulfilment
Renewals, cross selling, acquisition campaigns
Mechanised envelope enclosing, DL to C4.
Laser printing, simplex and duplex, printed on reels and sheet-fed.
Variable digital printing.
Inkjet addressing: envelopes and postcards etc.
Team of handworkers for non-machinable production.
Preparation of magazine circulation data
Our subscription management and mailing house divisions work hand in hand.
Data profiling and segmentation.
Merge, purge and dedupe.
Data suppressing: Goneaways, MPS, Bereavement Register etc.
Sortation: Mailsort, Presstream, international mail sortation, PAF etc.
Comprehensive reporting
Contact centre statistics.
Campaign analysis e.g. response rates, ROI, demographics.
Fulfilment reports.
Mailing completion report.
Available in various formats.
Online access to reports.
Magazine mailing fulfilment and distribution
BTB Mailflight's mailing house division specialises in international magazine mailings. Our international magazine postal distribution services are used by some of the best known UK magazine and journal publishers because we provide specialist magazine postal services with significant postage discounts. We can also provide the complete fulfilment solution which includes 5 Sitma polywrapping lines specifically developed for polywrapping magazines. Find out more >>












